First National Bank of Omaha has entered into a new ATM branding relationship with Cardtronics, expanding the bank’s branded ATM presence significantly. The branding agreement follows a prior agreement that saw First National Bank broadly expand surcharge-free ATM access by joining Cardtronics’ Allpoint Network, the world’s largest surcharge-free ATM network.
The new branding relationship, the first between Cardtronics and First National Bank, added 146 ATMs to the 255 ATMs already owned by the bank. The branded ATMs located in Colorado, Iowa, Kansas, Missouri, Nebraska and Texas are owned and operated by Cardtronics and will display the FNBO name and logo, significantly and visibly increasing brand awareness in these markets while also providing fee-free access for FNBO cardholders. The ATMs are located in convenient, well-known retail outlets including CVS Pharmacy, Walgreens, Loaf ‘N Jug and Kwikshop.
“In today’s digitally evolving marketplace, we strive to deliver convenient banking solutions for our customers,” said Jerry O’Flanagan, executive vice president, Consumer Banking Group at First National Bank. “Cardtronics’ ATM Branding and access to the Allpoint Network helps us to provide fee-free ATM service to our customers, while making cash access a simplified, seamless experience.”
The ATM branding program from Cardtronics allows financial institutions to place their brand on Cardtronics-owned and operated ATMs in key retail locations across the country. Financial institutions benefit from improved brand visibility where customers and prospects shop and live their lives, cutting through the advertising clutter while providing cardholders with a value-added service – fee-free cash access. A cost-effective and rapid way of expanding brand presence, ATM branding can be used by financial institutions looking to expand into new markets, optimize core markets, compete against newcomers, and more.